Efrat Schwartz

Efrat Schwartz, a graduate of the Shenkar School of Fashion and Design and a fashion designer and textile artist, is the creative force behind behind Eretz Fashionable Judaica. Seeking a new and different approach to traditional Judaica, Efrat created the “Eretz” – Fashionable Judaica company in 1992 to produce fabric art that not only is suitable for ritual use but which is also both chic and elegant.
Eretz Judaica is a family business. Joel Schwartz, Efrat's husband, manages the marketing, and Raut Schwartz, their son, is their sales manager.
The Eretz goal is to assist in the search for a prayer shawl that expresses the wearer's spirituality and Jewish identity and that can be worn with pride and dignity. The Schwartz family calls the Negev home. Every tallit is designed and sewn in the Negev where Eretz employs both veteran Israelis and new immigrants.
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